La Freccia is the on-board magazine published by FS Italiane, which Trenitalia has been offering at no cost to its customers for more than 10 years. Over time, the monthly news magazine has developed a strong identity, becoming a highly-recognisable brand, also thanks to its ability to offer inspiration for trips to take in tune with the desires and tastes of a curious travelling public attracted by cultural, artistic and musical stimuli. In addition to being aboard the Frecce trains, the magazine is distributed in every FrecciaLounge and FrecciaClub within the stations and can be read directly on the FRECCE Trenitalia portal.