Rome, 2 October 2024 - The new 'Regionale' brand is born, and passengers will find it on Trenitalia trains as they move around their city or region. Not only it is a distinctive feature to strengthen FS Group's focus on commuters, students, workers and tourists; it is also an actual style, based on sustainability, accessibility, innovation and attention to people travelling by train.
The new brand was presented today at the Roma Ostiense station by Trenitalia CEO, Luigi Corradi.
In 15 years, Trenitalia's regional transport has undergone a real revolution, in terms of new trains and services, which are increasingly based on inter-modality, together with comfort that, over time, has garnered the positive opinion of passengers and the recognition of stakeholders. These are the results of a constant commitment and close cooperation with the various regions involved, which led to the conclusion of long-term Service Contracts.
This synergy has enabled the delivery of 500 regional trains through a constantly evolving renewal process. By 2027, the number of new train convoys will exceed 700, including double-deck, single-deck and hybrid electric trains. A significant investment that, from 2018 to 2027, amounts to over EUR 7 billion for fleet renewal, plus a further EUR 3 billion for technology implementation and advanced maintenance.
The new Regionale brand is characterised by a green colour and soft, clean lines, defining a simple, sustainability-oriented approach as the distinctive value of the service.
The launch of the new identity and the complete redesign of the train liveries reinforce this phase of great changes and transformations that regional transport is undergoing. They also testify to the work done and the ability to look ahead, in line with the needs of a generation on the move between change, sensitivity to environmental issues, and transformation of the way of travelling.
Regionale wants to be a symbol strongly rooted in the collective imagination of travellers, and also a strategic choice that aims to enhance communities, territories and metropolitan areas, where interconnection with other modes of transport becomes fundamental.
With over 400 million passengers a year and more than 6,000 daily trips, Regionale is getting ready to meet new challenges that look at sustainability in its triple environmental, economic and social nature.
The new Regionale will be celebrated on 4 and 5 October, at Parco Schuster in Rome, with the Rebel Revolution Fest, a music and entertainment event, in collaboration with RTL 102.5 and Radio Zeta.